Established by the Government of Goa in 2004, as the nodal agency in the organization of the International Film Festival of India (IFFI), the main   objective of the Entertainment Society of Goa (ESG) is to frame an entertainment policy to help cultivate Goa into a world-class international entertainment nerve center of the country.Successfully hosting the 35th, 36th ,37th, 38th, 39th, 40th, 41st, 42nd and 43rd International Film Festival of India to a glare of media and fanfare, the objective of the Entertainment Society of Goa is to work towards building global visibility and branding. This goal ensures that the State earns revenue on a long term basis from ventures in film entertainment and leisure projects.

Spearheading this objective by hosting the International Film Festival of India, the Entertainment Society of India believes in making a concerted effort to build a year-round event calendar, encouraging joint co-productions with international brands in the field of cinema, marketing and branding Goa through ventures that focus on entertainment and its allied activities.

Mooted by the Govt of Goa and the Ministry of Information and Broadcasting, Delhi based on Goa’s world reputation as a tourist destination, with its unique flavour of European lifestyle co-existing with multi-cultural ethnic sensibilities, Goa is now the permanent venue host for the Film Festival. This has invited consensus from internationally recognized organizations, film bodies and elsewhere in India as the ideal venue for IFFI.

Building on its mandate to create public consciousness about films and film festivals, the Entertainment Society of Goa endeavours to inculcate a cinematic sense of appreciation and infrastructure to attract international standard film studios, film institutes and build comprehensive facilities and provide services for telecommunications, entertainment and its allied products, through a self-sustaining pattern of revenue generation.